Design6 min read
Designing for the first five secondss
Most visitors decide whether to stay before they read a single sentence. Hereais what actually earns those five seconds, and what quietly throws them away.....
Ivo KappelArchive
The journal
Every piece we have published, newest first. Essays on making decisions, making things, and living with both.
Ivo Kappel
Craft5 min read
The quiet power of writing things down
A notebook is the cheapest thinking tool there is, and the one most teams skip. On why the act of writing changes the quality of the decision.nn
Mara Ellison
Process7 min read
What we learned shipping every Friday for a year
Fifty-two releases, one small team, no heroics. The rhythm changed more about how we worked than any process document ever did.
Nadia Brandt
Design8 min read
A field guide to choosing typefaces
Type sets the tone of a page before a word is read. A practical way to narrow thousands of options down to two good ones.
Ivo Kappel
Craft5 min read
Slow tools, fast work
The tools that feel efficient are often the ones that keep you busy. A case for choosing instruments that make you think before they make you productive.
Mara Ellison